Europe stands as one of the world’s foremost cultural tourism destinations, showcasing an extraordinary array of tangible and intangible cultural heritage. With nearly 50% of tourists selecting destinations based on their cultural offerings, there is a growing need to promote this type of tourism in a way that respects the traditions and values of local communities. This is particularly important in rural and remote areas, where cultural heritage is deeply woven into the fabric of daily life through handicrafts, artifacts, and age-old traditions.
The CULTURALITY project aims to address this challenge by promoting cultural tourism as a tool for revitalizing rural and remote regions. Its primary objective is to unlock the endogenous potential of these areas by studying their rich cultural heritage and developing new business models that support job creation. By leveraging the material and immaterial artisan heritage and local traditions, the project aims to boost economic activity and foster sustainable development.
To achieve this, CULTURALITY unites an international network of 13 organizations from 9 countries, each bringing diverse expertise to address the social, cultural, economic, and environmental challenges facing rural areas. This collaborative approach seeks to raise awareness of the potential of cultural tourism and empower local communities as agents of change. Through a framework of training, peer-to-peer learning, and knowledge exchange, the project will create opportunities for collaboration within local ecosystems, equipping communities to shape their own futures.
Objectives and Key Performance Indicators
The CULTURALITY project has established clear, actionable objectives to ensure that its efforts align with the broader goals of the European Union, including the Long-Term Vision for Rural Areas (LTVRA) and the Transition Pathway for Tourism. These objectives are designed to be SMART (Selective, Measurable, Achievable, Realistic, and Time-bound) and include both General and Specific Objectives (GOs and SOs).
Read more about CULTURALITY goals on our website:
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