Embroidery by counted threads is based on cross stitches. Cross-stitch embroidery, primarily using red and blue cotton threads, was known in Slovenia as early as the 16th century. In the 19th century, this technique flourished in the Gorenjska (Upper Carniola) region, where embroidery was most commonly used to decorate tablecloths, napkins, bedspreads, cushion covers, cloths and towels.

The motifs were often taken from the plant world, with the red carnation being one of the most recognisable. The embroidery on linen cloth from Rozalija Strojan is a unique blend of natural materials such as hand-woven linen from Bela krajina (White Carniola) region and cotton embroidery using motifs typical for Gorenjska region. Such embroidered towels or cloths as long, narrow pieces of linen were used in various folk customs, decoration and traditions, especially weddings, but are now mostly used for decoration purposes.