The CULTURALITY project aims to promote cultural and creative tourism activities to aid the sustainable development of rural areas, encouraging job creation and population settlement. By researching the cultural heritage, including artisan material culture (techniques, materials, patterns, and decorative elements) and intangible culture (music, oral knowledge, and culinary traditions), the project will foster non-seasonal tourism. It will cater to local communities’ needs, focusing on at-risk groups like women, the elderly, and youth, involving international multidisciplinary teams specializing in digital heritage, research, communication and dissemination. The emphasis will be on constant collaboration and sharing of experiences to enhance collective knowledge and ensure optimal results.
Establishing a collaborative network to promote cultural tourism in rural & remote areas through crafts & skills
Revitalising and economically developing local ecosystems through cultural tourism research activities linked to crafts
Embracing digital tools & technologies as a key platform to enhance productivity, visibility, and impact
Developing suitable stakeholder engagement tools & clustering actions
Promoting knowledge exchange and contributing to capacity building & p2p learning of local ecosystems as agents of change
CULTURALITY brings together an international network of 13 organizations from 9 different countries with different backgrounds to tackle the current social, cultural, economic, and environmental challenges from rural & remote areas, raise awareness of the possibilities of cultural tourism and promote local communities as agents of change by providing a suitable framework for collaboration of the local ecosystems through training, peer to peer learning and knowledge exchange.