Start-up with Broby grafiska students: Exploring Värmland’s Cultural Crafts
Late February marked the launch of the testbed “Värmland Cultural Crafts”, a CULTURALITY activity developed in collaboration with students from Broby Grafiska’s Digital Design and Design Systems program. The initiative, designed as a group assignment, was introduced yesterday by their teacher, Jonatan Rist Christensen.
The challenge for the students is to work with existing audiovisual materials—while also integrating new elements if needed—to develop a brand identity that promotes cultural crafts to tourists . Their solutions should focus on:
• Keeping the visitor on the page/platform with storytelling and interactivity.
• Opportunity to experience the craft in the most immersive way possible.
A challenge for the students was to decide what kind of platform this should be. The students had the opportunity to participate in shaping how they want to highlight the material, what material would be used, what material might be missing and how this could be built on for future use.
The assignment lasts for 8 weeks after which the students will deliver a folder with:
- A Figma file with:
- Desktop version
- Mobile version
- Design system/UI kit
- Any presentation file
